Wholesale Coffee Partnership
More Than Just Great Coffee
At Freda, we believe great coffee is only part of what makes a successful café.
I've worked in specialty coffee since 2011 and have been involved in building coffee businesses from the ground up. From opening and running cafés to designing efficient coffee bars and training teams, I understand the challenges that come with creating a coffee programme that genuinely stands out.
Whether you're opening your first café, upgrading your current setup, or looking for a new wholesale coffee partner, Freda offers hands-on support alongside freshly roasted specialty coffee.
What We Offer
Freshly Roasted Specialty Coffee
All coffee is roasted in small batches to maintain quality, consistency and freshness. We focus on coffees that are approachable, exciting and enjoyable to drink every day, whether served as espresso or filter.
Café Setup Support
Starting a café can be overwhelming. Having opened and helped build multiple coffee shops, I can help guide you through important decisions including:
• Espresso machine and grinder selection
• Brewing equipment recommendations
• Coffee bar design and workflow
• Supplier recommendations
• Menu planning and coffee offering development
• Filter coffee setup and batch brew systems
Free Ongoing Barista Training
Every wholesale partner receives ongoing training and support.
From dialling in espresso and improving milk texture to workflow, recipe development and consistency, training is available whenever your team needs it. Whether you're onboarding new staff or refining service standards, I'm always happy to help.
Direct Support
Freda is a small independent roastery, which means you'll always deal directly with me.
No account managers, no ticket systems, and no waiting weeks for answers. Just practical advice, quick support and a genuine partnership focused on helping your business succeed.
Who We Work With
We work with:
• Independent cafés
• Coffee shops
• Restaurants
• Bakeries
• Creative studios
• Offices
• Retail spaces
Whether you're serving 5kg or 50kg per week, we'd love to hear about your project.
Let's Build Something Great
If you're looking for a specialty coffee wholesale partner who can offer both exceptional coffee and real-world café experience, get in touch.
Tell us a little about your business, your plans and what you're looking for, and we'll arrange a chat to see how we can help.
We'd love to be part of your coffee journey.