Frequently Asked Questions
About Freda
What is Freda?
Freda is a small-batch specialty coffee roastery based in the UK. We carefully source and roast exceptional coffees that showcase the unique flavours of their origin. Our focus is on quality, transparency, and helping people enjoy better coffee at home.
What makes specialty coffee different?
Specialty coffee is coffee that has been grown, processed, and roasted to a higher standard than commodity coffee. It highlights the natural characteristics of the coffee bean, such as sweetness, acidity, and complexity, rather than relying on dark roasting to create flavour.
Where do you source your coffee?
We work with trusted importers and producers who prioritise quality, sustainability, and fair relationships throughout the supply chain. We look for coffees with distinctive flavour profiles and clear traceability back to their origin.
Do you roast all your coffee yourself?
Yes. Every coffee is roasted in small batches to ensure consistency, freshness, and careful quality control.
Freshness & Roasting
How fresh is the coffee when it arrives?
We roast regularly throughout the week and aim to dispatch coffee as close to roast date as possible. Every bag is clearly labelled with its roast date.
When should I drink the coffee?
For filter brewing, coffee is often at its best from around 7 to 21 days after roasting. For espresso, many coffees continue to improve for several weeks after roasting. We recommend experimenting to find the flavour you enjoy most.
How should I store my coffee?
Keep your coffee in its original sealed bag or an airtight container, away from direct sunlight, heat, and moisture. Avoid storing coffee in the fridge, as it can absorb unwanted aromas and moisture.
Should I buy whole beans or ground coffee?
For the best flavour, we recommend whole beans and grinding just before brewing. If you don't own a grinder, we can grind the coffee for your chosen brewing method.
Brewing
Which coffee is best for espresso?
Most of our coffees can be enjoyed as espresso, but some are specifically selected and roasted to perform particularly well in espresso-based drinks. Check the tasting notes and brewing recommendations on each product page.
Which coffee is best for filter brewing?
Our filter coffees are chosen to highlight clarity, sweetness, and origin character. Look for coffees recommended for V60, Chemex, AeroPress, or batch brewing.
I'm new to specialty coffee. Where should I start?
If you're new to specialty coffee, we recommend starting with a balanced and approachable coffee featuring notes of chocolate, caramel, nuts, or soft fruit. These coffees are easy to brew and offer a great introduction to specialty coffee.
Do you provide brewing advice?
Absolutely. We're always happy to help with brew recipes, grinder settings, and coffee recommendations. If you're struggling to get the most from your coffee, get in touch and we'll do our best to help.
Orders & Shipping
How long does delivery take?
Orders are typically dispatched within a few working days. Delivery times may vary depending on your location and the shipping service selected at checkout.
Do you ship throughout the UK?
Yes, we ship across the UK. Shipping options and costs are displayed during checkout.
Can I change or cancel my order?
If your order has not yet been dispatched, we'll do our best to help. Please contact us as soon as possible after placing your order.
Coffee Subscriptions
How does the subscription work?
Our subscription service delivers freshly roasted coffee directly to your door on a schedule that suits you. You can choose your coffee, quantity, and delivery frequency.
Can I pause, skip, or cancel my subscription?
Yes. You can manage your subscription through your account, including pausing, skipping deliveries, or cancelling at any time.
Will I receive the same coffee every time?
That depends on the subscription you choose. Some subscriptions focus on consistency, while others allow you to explore different coffees throughout the year.
Wholesale
Do you supply cafés, restaurants, and businesses?
Yes. We work with selected wholesale partners who value quality coffee and excellent customer service.
What support do you offer wholesale customers?
We can provide coffee sourcing, roast selection, brewing guidance, staff training support, and ongoing advice to help you serve consistently excellent coffee.
How do I enquire about wholesale coffee?
Please get in touch through our contact page and tell us a little about your business. We'll be happy to discuss how we can work together.
Contact
I have a question that isn't answered here.
We're always happy to talk about coffee. If you can't find the information you're looking for, please contact us and we'll get back to you as soon as possible.